Winchester Ammunition Unveils New Web Site

Winchester Ammunition Unveils New Web Site

East Alton, IL – -(AmmoLand.com)- Winchester® Ammunition unveils its all- new Web site, www.winchester.com featuring hot new graphics, an award winning Ballistics Calculator, hunting and shooting tips, and improved information on all ammunition products.

The new Winchester.com was designed with the latest technology, allowing users to navigate through the site quickly and find detailed product information through enhanced video content, interactive ammunition guides and more.

“We’ve developed and launched a world-class web site in the ammunition category for our customers,” said Brett Flaugher, vice president of sales and marketing for Winchester Ammunition. “Technology changes from day-to-day, and in our business we need to keep up with our customers’ needs and wants. They expect accurate and timely information on our products and brands … and that’s what they will get when they visit the new Winchester.com.”

Visitors to the site, both expert and novice alike, will find updated content, new product information, special offers on select Winchester products and gear, downloadable targets and the opportunity to sign up as a member of the Red W Club.

Some special sections on the NEW Winchester.com include:

• Choose Your Ammunition: Users can select the type of game they’re hunting (i.e. big game, upland birds, etc.), the gun they’re shooting and the cartridge they need. Once the items are selected, the user will receive a list of the appropriate ammunition and video content in a detailed, educational format.
• Ballistics Calculator: Allows users to choose their type of ammunition and compare up to five different Winchester products with easy-to-read, high-tech ballistics charts and graphs.
• The Library: Provides video clips showing hunts from Winchester Ammunition’s highly rated television shows on Versus, including Winchester Legends, Winchester Whitetail Revolution, and Winchester World of Whitetail with Larry Weishuhn.
• New Products: Winchester leads the industry with innovative products and this section provides news about Winchester’s latest and greatest products.

Winchester teamed up with Quilogy, a St. Charles, Missouri-based IT consulting company, to develop the new Wincheser.com. Many of the features on the new site were designed using Microsoft Silverlight, a cutting-edge technology that integrates seamlessly into Web browsers and allows users to run highly advanced software applications over the Web.

For more information about Winchester Ammunition, visit www.winchester.com.

NILO Farms:
Winchester Ammunition prides itself on being a leader in conservation. For example NILO Farms, established by John M. Olin in 1952, is Winchester’s prestigious hunting preserve providing guests with quality hunting on more than 640 acres of natural habitat. As one of the finest hunting and shooting facilities in the country, NILO Farms represents the best in game management and safety. Many of the land management practices developed at NILO Farms have proven to be an example for other waterfowl and upland game bird preserves to follow. For more information about NILO Farms visit www.nilofarms.com.

For more information about Winchester and its complete line of products visit www.winchester.com.