Cabela’s Recognizes Merchandising Vendors for Innovation, Strategic Partnerships

SIDNEY, Neb. –-(Ammoland.com)- Cabela’s Incorporated, the World’s Foremost Outfitter of hunting, fishing and outdoor gear, has recognized a select group of its more than 4,500 merchandising vendors for superior performance.

Cabela’s honored top vendor partners in hunting, general outdoors and softgoods, as well as overall contribution to the company. Winners were chosen based on a number of specific measures directly influencing, sales, customer-service goals, inventory and margin, among other contributing factors.

“We owe a tremendous amount of gratitude to these vendors,” said Roger Verhulst, Cabela’s Senior Vice President of Merchandising. “They exemplify the collaboration, communication and dedication Cabela’s looks for in strategic partnerships.”

The winners:

Cabela’s Vendor of the Year Award

• Lipsey’s and Sturm Ruger as the overall Vendor of the Year
• ATK, hunting
• Pure Fishing, general outdoors
• Keen Footwear, softgoods

Cabela’s Strategic Partnership Awards went to:

• Diamond Archery
• Barnett Outdoor
• Nikon
• Liberty Safe
• Precision Shooting Equipment
• Normark
• American Recreation (Slumberjack and Kelty Pack Inc)
• The North Face

About Cabela’s Incorporated
Cabela’s Incorporated, headquartered in Sidney, Nebraska, is a leading specialty retailer, and the world’s largest direct marketer, of hunting, fishing, camping and related outdoor merchandise. Since the Company’s founding in 1961, Cabela’s® has grown to become one of the most well-known outdoor recreation brands in the world, and has long been recognized as the World’s Foremost Outfitter®. Through Cabela’s growing number of retail stores and its well-established direct business, it offers a wide and distinctive selection of high-quality outdoor products at competitive prices while providing superior customer service. Cabela’s also issues the Cabela’s CLUB® Visa credit card, which serves as its primary customer loyalty rewards program. Cabela’s stock is traded on the New York Stock Exchange under the symbol “CAB”.