Monday October 7th 2013 AmmoLand Shooting Sports News passed another milestone on Twitter by welcoming their 20,000th follower…
Firearms Marketing
Modern Spartan Systems Selects Driftwood Media as Media Relations Agency
Modern Spartan Systems, manufacturer of firearms cleaners and lubricants, has selected Driftwood Media Inc., to carry out its media relations and communications efforts…
Survey Reveals What Influences Hunters & Anglers to Make a Purchase
A new survey conducted by Southwick Associates on what influences hunters’ purchases sheds light on how manufacturers in the hunting industry might best market to their consumers…
Cleveland Holsters Hires Blue August as Public Relations Firm
Cleveland Holsters, manufacturer of 100% American Made Premium-Dense Leather backed hybrid Kydex holsters, has hired Blue August…
AdWeek Says ‘Guns Are Bright Spot for Print Mag Circulation’ BUT Online News Crushes Those Numbers
The real growth in publication is online news sites like AmmoLand Shooting Sports News which has seen a 96.20% increase in Unique Visits in the first half of the year versus the year-ago period…
TANNERITE: Exploding Target Originators Make Major Marketing Move
Tannerite Sports catalyzes with the marketing and PR gunners at Traditions Media, LLC…
Italian Gun Grease Partners With Chevalier Advertising
Italian Gun Grease has officially announced that Chevalier Advertising, Marketing & Public Relations will be its marketing agency of record, effective May 1, 2013…
Swanson Russell Hits $100 Million Milestone
It has been a stated goal of ours and we are very excited to announce this achievement. One hundred million is certainly a milestone that elevates our status on a national level…
Tristar Sporting Arms Selects Chevalier Advertising As Marketing Agency
TriStar Sporting Arms of North Kansas City, Mo., recently selected Chevalier Advertising, Marketing and Public Relations as its marketing agency, beginning Dec. 1, 2012…
Prograde Ammunition Partners With Full-Throttle Communications For Top-Shot Marketing Campaign
Full-Throttle Communications, Inc. of Moorpark, CA is pleased to announce its recent partnership with ProGrade Ammunition, manufacturers of high quality ammunition for shooters of every caliber…
Smith & Wesson To Host “On The Silver Screen” Exhibit
Smith & Wesson Corp. announced today that the Smith & Wesson booth will host a star-studded event covering both firearms and professional shooters during the four days of the 2012 SHOT Show.
Gun Bloggers & Internet Media Equal Instant, Viral Coverage of SHOT Show
It still amazes me how many companies out there do not include Internet media in their ad spend.
Genesis Pattern Technologies Taps Chevalier for KLOAK Launch
Genesis Pattern Technologies LLC today announced that Chevalier Advertising, Marketing & Public Relations has been retained to help launch KLOAK Konsealment…
TAWATEC Watches Signs Laura Burgess Marketing
TAWATEC AG, Swiss makers of tactical watches, has signed with Laura Burgess Marketing, a public relations and marketing firm in the law enforcement, military and shooting sports industries…
KRISS Arms Launches Official Social Media Presence
The Innovator of the First Major Breakthrough in Firearm Operating Systems in More Than 120 Years Sets its Sights on the Social Media World…
Taurus Firearms to Strengthen Marketing Strategy for 2012
Taurus announced today that it would expand its strategic marketing efforts during 2012 to reinforce its commitment to quality and innovation…
Setpoint Ammunition Teams Up With Laura Burgess Marketing
Setpoint Ammunition, the only custom automated cartridge loading system in the world, signs with LBM to grow social media presence and build brand awareness…
KRISS, SPHINX and DEFIANCE Sign With Laura Burgess Marketing For Public Relations
KRISS Arms Group, manufacturer of the revolutionary KRISS Super V System, SPHINX high-quality precision pistol and DEFIANCE day/night sights, contract with Laura Burgess Marketing…
Over 50 Outdoor Companies Meet The Media Next Week
Industry professionals and traditional outdoor sports journalists are gathering at the Professional Outdoor Media Association Annual Business Conference…
ACUSPORT Launches The Next Generation Of Their E-Online Ordering System
AcuSport Corporation provides customized solutions that are designed to increase the growth and profitability of independent retail businesses through their CustomerLink brand…
Win A Small Game Dream Hunt With Travis T-Bone Turner
Win A Small Game Dream Hunt With Travis “T-Bone” Turner Gamo Outdoor USA and The Outdoor Channel Partner on “Dream Hunt” Sweepstakes Fort Lauderdale, Fl –-(Ammoland.com)- The Outdoor Channel and Gamo Outdoor USA are co-sponsoring a chance for one lucky winner to receive a “Dream Hunt” of a lifetime with The Bone Collector’s Travis “T-Bone” […]
Union Sportsmen’s Alliance Unveils State-of the-Art Shooting Events Truck & Trailer
Equipped with a 50’’ flat screen TV and full PA system, the truck and trailer will serve as the primary staging area for the USA’s events—doubling as a mobile office, retail location and storehouse…
Blue August to Represent Crossbreed Holsters
Blue August, a marketing, advertising, and public relations firm based out of Jackson, TN, will be assisting Mark Craighead of Crossbreed Holsters, in all public relations and editorial needs…
Otis Technology Partners With Dynamar In Premium & Incentive Markets
Otis Technology is pleased to announce a new partnership with the representative agency Dynamar to manage sales and business development in the Premium and Incentive Market…
Charter Arms Joins Elite Sports Express and Takes to the Road
Charter Arms will visit 90 dealer stores across America as a sponsor of the Elite Sports Express 75-foot showroom on wheels…
Freedom Group Announces Announces Jessica Kallam as Media Contact
The Freedom Group Family of Companies announces today that Jessica Kallam has been promoted to Press Relations Manager…
National Shooting Sports Foundation Finalist for PR & Communications Awards
The National Shooting Sports Foundation has been named a finalist in four different communications categories and one individual category in the non-profit/association division by PR News Online…
Extreme Shock Ammunition Severs All Ties with Paramount Marketing
A lot of miscommunication from the marketing that described Extreme Shock ammunition into magical performance levels that defied both basic ballistic knowledge and the laws of physics…
Realtree Augments Marketing Strategy with NeoMedia’s Mobile Barcodes
First outdoor company to implement mobile barcodes to drive consumer engagement…
ACUSPORT Launches Advantage Circular Program
AcuSport Corporation provides retailers with customized solutions that are specifically designed to increase the growth and profitability of their firearms businesses…