Leica Sport Optics introduces what is sure to be your next prized possession. A true masterpiece, the new Leica Visus i LW Riflescope provides premium performance in a traditional design…..
Sport Optics
Nikon Introduces Two New Products to Overcome Wind Drift
Nikon is pleased to announce the availability of the MONARCH 5 riflescope line, an exciting 2015 introduction that will surely be a flagship product for years to come.
Leica Introduces the Feature-Packed Trinovid HD Entry-Level Premium Binoculars
Leica Sport Optics is pleased to introduce its new entry-level premium Trinovid HD binoculars.
Leica Extends Trade-In Program for up to $250 Toward Purchase of New Leica Binoculars
You now have until Nov. 15, 2015, to trade in your old pair of binoculars for a Leica Performance Reward check for up to $250 toward the purchase of the ultra-light, extremely strong and robust…..
ZEISS Wins Petersen’s Editor’s Choice Award with the TERRA 3X Riflescope
Carl Zeiss Sports Optics, the world’s leading manufacturer of high performance sports optics, has won the 2015 Petersen’s Hunting Editor’s Choice Award for the Best Budget Riflescopes with the…..
Leica is Proud to Announce its New Geovid 8x56mm Rangefinding Binoculars
Hunters will be thrilled with the enhanced light-gathering capabilities of Leica’s new Geovid 8x56mm rangefinding binoculars, available in both the HD-B and HD-R (typ 502) ballistics versions.
Nikon Introduces the New PROSTAFF 7 30mm Riflescope Series
Nikon Sport Optics is pleased to announce the release of the all-new PROSTAFF 7 Riflescope series.
Leica Adds to Supremely Bright Ultravid HD-Plus Binocular Lineup with New 32mm Models
Small in size but boasting powerful light transmission, Leica’s new Ultravid 32mm HD-Plus binoculars are the ideal choice for observers seeking unparalleled brightness in a more compact design.
Nikon Introduces Buckmasters II Riflescope
For more than a decade, Nikon’s Buckmasters line of riflescopes has been the trusted optic for avid American deer hunters.
Hawke Sport Optics Unveils New Brand Identity with Updated Website
More than a year ago, Hawke began a complete brand review to update not only the identity, but also the products and the way those products are presented. Over the course of 2015 this new, fresh……
Burris Optics Launches Company Rebrand as Well as a Brand New Website
As part of a complete rebranding effort, Burris, a leader in riflescope technology, unveiled a dramatic new look at SHOT Show 2015.
Leica’s Excited to Announce the New Leica ER 5 Series Premium Performance Riflescopes
Leica’s new ER 5 Series Riflescopes feature Leica’s legendary German engineering, superior optical performance and unmatched mechanical precision in an American-made design.
New Steiner Wildlife XP Binoculars Offer Ultra-High Definition and German Precision
Steiner Optics is excited to announce the all new Wildlife XP Binoculars, offering hunters ultra-high definition and German precision.
The Next Generation of Precision Optics for Tactical and Competitive Shooting
Steiner, world leader in optics for military and law enforcement, introduces T5Xi precision riflescopes specifically designed for tactical and competitive shooting.
ZEISS Offers Premium Lens Care Products
Carl Zeiss Sports Optics, the world’s leading manufacturer of high performance sports optics is pleased to announce a full assortment of premium lens care products.
Steiner Introduces “Intelligent” Combat Sight (ICS)
Steiner’s new “Intelligent” Combat Sight (ICS) integrates a laser rangefinder and a ballistic calculator into a rugged and compact tactical weapons sight.
Introducing Steiner’s New P-Series Binoculars for Law Enforcement
Steiner, world leader in optics for military and law enforcement, introduces the new P-Series binoculars designed specifically for patrol officers and tactical and surveillance teams.
Meopta Introduces MeoStar R2 1.7-10×42 RD and 2-12×50 RD Riflescopes
Meopta is excited to announce that it is adding two new riflescopes to its newest generation MeoStar R2 riflescopes series.
A New Breed is Born
BROWE, Inc. has set a new standard in quality, performance and functionality with the introduction of its forged 7075-T6 aluminum version of its combat optic, 4×32 BROWE Tactical Optic (BTO).
Guns & Ammo Names Leupold Mark 6 3-18x44mm 2014 Optic of the Year
Leupold & Stevens, Inc., is proud to announce the Mark 6 3-18x44mm riflescope has been named Guns & Ammo 2014 Optic of the Year.
Magnify Your Savings with Celestron Binoculars
Just in time for the holidays, Celestron has announced a savings up to $100 on Celestron binoculars with a special mail-in rebate offer.
ZEISS Wins Petersen’s Editor’s Choice Award with the new TERRA 3X Riflescope
Carl Zeiss Sports Optics has won the 2014 Annual Petersen’s Hunting Editor’s Choice Award for the new TERRA 3X 4-12×50 riflescope.
ZEISS Wins Petersen’s Editor’s Choice Award with the VICTORY 8×26 PRF Rangefinder
Carl Zeiss Sports Optics is excited to announce that it has won the 2014 Annual Petersen’s Hunting Editor’s Choice Award for the Victory 8×26 PRF rangefinder.
Sport Optics by Alan Hale – The Definitive Guide for Purchasing Sport Optics
Hunters, birders and shooters need a variety of optics to make their time afield a success, but selecting the perfect optics out of hundreds of choices can prove difficult.